Today – in the digital age – marketing takes place on many different levels. As early as 2011, 74% of all pharmaceutical companies used social media and thus assumed a pioneering position in the global market. As this area transforms rapidly, nowadays there are diverse instruments on the international market,
The future is the present. Digitalization, known as the 4th Industrial Revolution, has long since catapulted the field of modern diagnostics into the next age. Automated laboratory systems, such as Kiestra, have transformed the original work flow in microbiology and, by facilitating decisions, have created greater flexibility and productivity, maximizing
With great knowledge comes great responsibility. Big data leads us to the former, as long as we can master the quantity of continuous data streams and know how to extract the right one from them. In this respect, the concept of generating large databases in which various trends can be
Where are we now when it comes to sustainability? Are we on track to achieve the Sustainable Development Goals set by the United Nations General Assembly in 2015? The Sustainable Development Goals or Global Goals are a collection of 17 interlinked global goals designed to be a “blueprint to achieve
