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The Middle Kingdom has managed to do what other emerging markets are still far from doing: In just a few decades, the country's increasingly flourishing economy has almost conquered the markets for itself, for Europe and the USA are in no way inferior in terms of innovation, quite the opposite: Hotspots such as Dream Town in Hangzhou, Shenzhen or Beijing could soon seriously set Silicon Valley back as a pioneer. Their advantage: Ubiquitous information and communication technologies, deeply integrated into the everyday lives of their users, whereby among the nearly 1.5 billion people in China there are currently around 720 million Internet users, according to forecasts even 300 million more in the coming years. In contrast to Western nations, digitization

Establishing a startup and getting rich through the financial 'exit' is a romantic story that remains persistently in the public eye. Again and again the media and also former founders report about the big success. The reality is often quite different, because the scaling of a start-up up to the exit means hard work and a lot of time – the price of liberty. The real entrepreneurial spirit, however, accepts this. Although many of them don't want to admit it, most of these thoroughbred entrepreneurs can hardly wait to leave their current start-up and build a new and better one with the next big idea. The exit is therefore the desired goal - with a profit, of course. In order to

The pitch of the startup scene is like the casting of the fashion industry. Only a few seconds to minutes decide about success or failure for lucrative jobs or lucrative capital. During the seed phase, startups advertise for their own (realistic) vision, whether alone or in direct competition on startup weekends or pitch events (live pitch) or crowdfunding platforms, such as seedmatch (digital pitch), in order to attract investors. Without external support, this vision usually does not last long. In the LifeScience sector, in addition to the DxPx conference, the T4M Start-up World trade fair, the MedTech Summit congress or the bionection Partnering Conference are also possible options. While DxPx puts the field of diagnostics in the foreground and focuses

A startup alone does not bring success. They live from publicity and the corresponding resonance. This makes it all the more important to become part of the scene or community. That sounds easier than it is, because socializing also needs to be learned. For this, there are different formats that bring together different characters - for mutual exchange, inspiration and new alliances. Where do I meet StartUps? Localities If you want to meet founders in a relaxed environment and get to know them better, cafés, bars or restaurants are the right places. There are various locations in the centres of the start-up scene. You can find the hottest places in Berlin, for example around Torstraße, also because most of the heads of the

Today – in the digital age – marketing takes place on many different levels. As early as 2011, 74% of all pharmaceutical companies used social media and thus assumed a pioneering position in the global market. As this area transforms rapidly, nowadays there are diverse instruments on the German market, including LinkedIn, Twitter, Facebook, Instagram and Snapchat, and even less often WeChat, which is essential for the Chinese market. The Namics Social Media Radar (2019) provides information on the frequency with which individual social media channels are used in the LifeScience sector, with Twitter being the most successful platform, followed by YouTube, Facebook and Instagram, which is underlined with similar results of the C3i Healthcare Connections Report (2016). Background of the digital change emerging in all industries is the fact of net visibility on these channels which is much more far-reaching and efficient: They are the gateway to

With great knowledge comes great responsibility. Big Data leads us to the former, as long as we can master the quantity of continuous data streams and know how to extract the right one from them. In this respect, the concept of generating large databases in which various trends can be identified and associated with individual patient cases is being pursued in the LifeScience sector. The knowledge in genomics and epigenomics, for example, opens up new possibilities in health management – diagnostics, therapy and prevention can all benefit from this. In addition to the massive volume of data, aspects such as growth rate, value, heterogeneity, veracity and variability also complicate the efficient and sustainable handling of highly sensitive and complex data sets. The

Sustainability as a term today is a sign of durability, future viability and environmental awareness. The concept of sustainable development of the United Nations Conference on Environment and Development (UNCED, 1992) therefore means both preserving the old and driving forward the new. Only those companies that have internalized the dichotomous significance of this and act accordingly on the market survive over time. With this, the context in which a company has to be constantly reoriented is perpetually changing – the more flexible and dynamic a company is, the easier it is to adapt. Therefore, today more than ever, the meaningful content of sustainability extends to an overall system of ecology, economy and social, before the claim of the protection of