Fundraising in China
In one of the fastest growing economies in the world, China, fundraising has always been an important issue for local and foreign companies to expand their operations. In contrast to the West, however, this is a much more challenging undertaking in the Middle Kingdom and requires a lot of attention. To make fundraising successful, it is necessary to build a solid base with all relevant social classes, but cultural barriers make it difficult. The focus is therefore on the relationship with all stakeholders - those who show interest, empathy and care are successful.