David and Goliath – Or the successful art of negotiation!
Everyone knows the story of David and Goliath - if not the actual details about who each of the two protagonists of the most famous disparity in history was, or why they faced each other at all, then surely the result. Little David beats the seemingly invincible giant Goliath. Over the years, the story has inspired many negotiators to "get started". It's also important for startups, either digital health startups or diagnostic startups, to learn how to act confidently in negotiations, even when you're the smaller company, David, and you're facing a bigger LifeScience company.