What can LinkedIn, Facebook, Twitter, Instagram and Co. do for Dx?
Today – in the digital age – marketing takes place on many different levels. As early as 2011, 74% of all pharmaceutical companies used social media and thus assumed a pioneering position in the global market. As this area transforms rapidly, nowadays there are diverse instruments on the German market, including LinkedIn, Twitter, Facebook, Instagram and Snapchat, and even less often WeChat, which is essential for the Chinese market. The Namics Social Media Radar (2019) provides information on the frequency with which individual social media channels are used in the LifeScience sector, with Twitter being the most successful platform, followed by YouTube, Facebook and Instagram, which is underlined with similar results of the C3i Healthcare Connections Report (2016). Background of the digital change emerging in all industries is the fact of net visibility on these channels which is much more far-reaching and efficient: