Diagnostics and Sustainability. Is it possible?
Sustainability as a term today is a sign of durability, future viability and environmental awareness. The concept of sustainable development of the United Nations Conference on Environment and Development (UNCED, 1992) therefore means both preserving the old and driving forward the new. Only those companies that have internalized the dichotomous significance of this and act accordingly on the market survive over time. With this, the context in which a company has to be constantly reoriented is perpetually changing – the more flexible and dynamic a company is, the easier it is to adapt. Therefore, today more than ever, the meaningful content of sustainability extends to an overall system of ecology, economy and social, before the claim of the protection of natural resources with regard to an intragenerational as well as intergenerational postulate of justice, which goes back to the Brundtland Report of the World Commission on Environment and Development (WCED, 1987):